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2026.07
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Festival Identity

Official Poster

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The new face of the 30th BIFAN is the chameleon. Just as it freely changes colors to match its surroundings, this year¡¯s posters reflect the trajectory of BIFAN, which has flexibly evolved by absorbing rapid changes over the last three decades.

In the main poster, the chameleon, tearing through its own tough skin, radiates energy that is simultaneously destructive and creative. It is a bold declaration that BIFAN will continue to take on a new color without hesitation, no matter how unfamiliar the change, and to be reborn as many times as it takes. In the sub-posters, the chameleon spreads brilliant wings in the darkness, symbolizing movement into a new dimension. The multi-toned colors covering its body represent the countless attempts and infinite possibilities BIFAN has built over 30 years.

A chameleon remains a chameleon no matter how many times it changes color. Even in the midst of unpredictable evolution, BIFAN¡¯s essential identity never fades. BIFAN will continue to remain unchanged: it will keep changing. At the strangest. At its most BIFAN.

  • Art Directing
  • Festival Director Shin Chul
  • Design
  • PARK Chae-Yeon, SASODONG

Slogan

NEW ERA NEW SKIN

The era of AI has already arrived. Amidst this unavoidable and massive transformation,
BIFAN¡¯s strategy is clear: to wear an entirely new skin without hesitation?willingly, dynamically.

Identity Film

ID Çʸ§ ID Çʸ§

This ID Film uses AI-generated visuals to capture the evolution and expansion of the Bucheon International Fantastic Film Festival (BIFAN) over the past 30 years, unfolding its journey into a new era through the voyage of a chameleon.

The video begins like a nature documentary, featuring a chameleon that refuses to blend into the leaves, remaining blue despite the looming threat of an eagle. As the eagle draws closer, the chameleon boldly mimics the eagle¡¯s own colors and movements. Just as it seems the chameleon has been captured by the eagle at the critical moment, it then encounters the ¡®Fantastical Cells.¡¯ In that transformative moment, it sprouts wings, acquires iridescent skin, and evolves into a being that chooses its own colors?no longer merely to survive, but by its own volition. Boarding a spaceship, it travels through worlds of various genres, physically absorbing and reinterpreting the vast universe that BIFAN has built over three decades. Toward the end, the raw, warm texture of vintage fisheye lenses and low-resolution cameras signals that the chameleon's journey has ultimately brought it to the very origin?1997, the birth of BIFAN.

Through this odyssey, the film confronts pressing questions head-on: "Does technology dilute the essence of a film festival?" and "How can AI coexist with a festival's core identity?"

By nature, a chameleon changes its color to blend in and survive. However, this particular chameleon refuses to hide when everyone else does; it maintains its own distinct color while others conform. Facing danger, it does not flee?it observes, it mimics, and it ultimately strives to soar higher.

For 30 years, BIFAN has welcomed the strange, the unfamiliar, the novel, and the yet-unnamed worlds. Our chameleon stands as a symbol of that very spirit. Wrapped in NEW SKIN, it flies toward NEW ERA, proving that it is still on a journey to rediscover the curiosity and freedom that BIFAN first embraced at its inception.

  • Directed & Produced
  • Roy OH