Festival Identity

Official Poster

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This year, the newly rebranded BIFAN will focus on the mega-trend of AI and its impact on filmmaking. The official poster, that visualises the fundamental concept of AI in an analogue way, clearly reveals the direction of the festival. The bookshelf boxes, composed in a 512 x 512 ratio, the basic framework of artificial intelligence, filled with a variety of objects from modern times and antiquity, reflect how the AI takes in and displays a variety of data, combining AI and traditional elements.

"Cinema has always responded positively to the challenges of new technologies. From silent movies to talkies, from black and white to color, from flat screens to 3D, cinema is now facing our most radical invention yet, AI. How will an AI that just like us looking at the unfamiliar, is opening its eyes to the world, view humans? Maybe this invention, which is modeled after humans, may paradoxically become a powerful tool for looking at humans again.¡± Poster Art Designer PARK Si-young (Bitnaneun, CEO)

Identity Film

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BIFAN produced an identity film using AI film tools and AI technology 100%. Director Hansl von Kwon, who was in charge of production, introduced the pattern ¡®H¡¯, which embodies the ¡®latent space¡¯ on the official poster, as the main concept. The ¡®latent space¡¯ refers to the subconscious mind where ideas materialise when people create new inspirations and thoughts, just as generative AI refers to the space that forms a kind of ¡®picture¡¯ when it materialises an image or video, with other words a realm of thought.

¡°It pays homage to Stanley Kubrick's 2001: A Space Odyssey by using the iconic ¡®monolith¡¯ as a metaphor. The ¡®monolith¡¯ is a symbol that means that it has always existed, whether at decisive moments in human evolution, or at the crossroads of destruction. The ¡®monolith¡¯ metaphor corresponds to modern AI. Standing in front of a giant pillar, the ¡®monolith¡¯ in the shape of ¡®latent space¡¯, is a reflection on how we should approach AI in the future.¡± Identity Film Director Hansl von KWON (STUDIO FREEWILLUSION, CEO/Director)